Top 8 eCommerce Trends of 2025

As the year draws to a close and shoppers rush to finish their Christmas shopping, global eCommerce sales are surging. It’s a good time to look at the top eCommerce trends 2025, and how growing eCommerce sales are likely to impact the corporate world.

These are the top 8 eCommerce trends we expect to impact the industry next year.

Top eCommerce Trends 2025

1. Social Commerce Dominance

Social commerce or social selling involves the use of social media platforms to buy products. Users can purchase items directly within the social media platform without going to the website or company app.

In 2025, we expect platforms like Instagram, TikTok, Facebook, and Pinterest will increasingly integrate shopping experiences that make it easier for users to discover and purchase products directly. Social selling began gaining traction in Asia during the mid-2010s before exploding in popularity during the late 2010s.

Historically, American consumers have lagged behind their Asian counterparts when it comes to social selling. Asian countries like China were faster to adopt mobile wallets than Americans and Americans concerns about data and privacy have made them less likely to trust social selling. In 2025, we expect social selling to become a bigger trend in the US marketplace.

Globally, social commerce is expected to generate $821 billion in revenue in 2025, up from an expected $699.4 billion this year.

2. More AI in eCommerce

We expect that companies will deploy more artificial intelligence (AI) solutions, including creating more personalized eCommerce experiences based on consumer behavior. These personalized experiences will include email marketing, dynamic website content, product recommendations, and customized product offerings.

Companies are already deploying AI support options, including AI-powered chatbots. Many chatbot platforms sell no-code chatbots, which allows companies to deploy them with little to no coding. At present, AI chatbots are not always as effective as their human counterparts. Gartner found that AI chatbots resolved almost 60% of issues related to returns or cancellations, but only 17% of billing disputes. With machine learning, AI chatbots are likely to become even more effective over time. We expect that as chatbots become more effective, more companies will adopt them, leading to lower customer service and customer support costs.

3. Augmented Reality (AR)

Augmented reality is growing quickly worldwide, with the number of AR devices expected to hit 1.7 billion by the end of 2024, up from 44 million in 2019.

AR allows customers to virtually “try” online products before they purchase them, potentially lowering returns and boosting consumer confidence. Data shows that more than 50% of smartphone owners use AR will shopping and that 33% already use AR benefits in brick-and-mortar stores.

AR provides companies with new avenues for storytelling and connecting with customers. Users will be able to picture exactly how that new shirt will look on them or how that couch will look in their living room. AR also allows companies to create hybrid experiences, such as when customers can scan a print ad and then change the product’s colors or see other customizations on their phones.

In 2025, we expect more customers to add AR options to their eCommerce sites and for more customers to buy and use AR-enabled devices while shopping.

4. Omnichannel Strategies

Omnichannel selling is a sales strategy that involves providing a seamless shopping experience across multiple online and offline channels. Omnichannel selling examples include a customer seeing a discount offer on their phone and then buying the item in store, ordering products online for in-store pickup, allowing customers to check inventory or locate in-store items on their phone, and more. AR can also play a role in omnichannel sales.

Customers increasingly expect streamlined and consistent ordering experiences across multiple channels. In 2025, we expect more retailers to adopt omnichannel sales strategies or expand their current omnichannel offerings.

5. Increased Emphasis on Sustainability

Sustainability has become an increasingly important trend in the business world. Last week, we covered how sustainability concerns are driving new trends in finance and accounting. eCommerce is widely known to be carbon-heavy and often worse for the environment than more traditional methods of buying products, like brick-and-mortar stores.

Most customers aren’t going to give up the convenience of online shopping. Instead, they expect online retailers to become more environmentally conscious, including offering eco-friendly packaging, carbon-neutral shipping, and sustainable product sourcing.

An increased interest in sustainability has been a growing trend among consumers across multiple industries and demographics. We expect this trend to continue in 2025 and particularly impact the eCommerce space.

6. Increased Emphasis on Data Security

Scams are growing more sophisticated and frequent. Multiple retailers of all sizes have been hit with massive data breaches. Often, these breaches target customer data such as addresses, phone numbers, credit card numbers, and even Social Security numbers.

This means consumers have become more data- and privacy-conscious than ever. They want to make sure that online retailers will protect their private information before they make a purchase. In 2025, we expect that companies will have to continue upgrading cybersecurity and deploying new measures to protect customer data and improve consumer confidence.

7. Agile and Fast Logistics

Among eCommerce retailers, the challenges of last-mile delivery are well known. Last-mile delivery is the final step in the supply chain process and involves transporting goods from the distribution center or local hub to the customer’s location. This stage is critical. It’s often the most expensive part of eCommerce delivery. Unlike when companies deliver a large number of items to a single transportation hub, last-mile delivery often involves transporting items to individual, scattered destinations. Last-mile delivery is also critical to customer satisfaction, as it is the most visible part of the delivery process and contributes heavily to the speed and reliability of the shipment.

In 2025, we expect eCommerce companies to focus on agility and fast logistics as a way of remaining competitive . Specifically, they’ll focus on same-day or even same-hour delivery. This will require them to maintain a fleet of delivery vehicles and utilize AI to help plan routes and track packages.

8. eCommerce Subscription Market

An eCommerce subscription is when a customers pays a recurring fee to receive products or services. Amazon Prime is a common example of an eCommerce subscription, as are automated recurring payments for monthly shipments of the same product. For companies, eCommerce subscriptions are attractive because they’re a regular source of revenue, and customers who set up these subscriptions are more likely to continue buying products from the retailer.

In the U.S., the value of eCommerce subscriptions is expected to rise to more than $43.13 billion in 2024, up from $16.52 billion in 2019. We expect the value of eCommerce subscriptions to continue rising, and for more retailers to offer eCommerce subscriptions in 2025.

Future eCommerce Trends

The eCommerce industry is a dynamic and evolving space with new trends, new technology, and new players almost every day. Consumer expectations evolve just as fast, with consumers demanding more convenience, more payment options, and fast delivery times. At CertiPro, we specialize in all things related to Sage and eCommerce integrations. We integrate major Sage platforms with Magento Open Source, Adobe Commerce, WooCommerce, and Shopify. Contact us to learn what we can do for your business today.