Is Magento the Right Platform for B2B eCommerce?

If your B2B company is looking for the right eCommerce platform for your business, you might have come across Magento, also known as Adobe Commerce. When you Google terms like “Shopify for B2B” or “Magento B2B,” you probably came across a lot of information that was contradictory or confusing.

It’s true that many of the more popular eCommerce platforms, including Shopify, Magento, WooCommerce, and Big Commerce, may be more commonly associated with B2C than B2B. But it’s absolutely untrue that Magento cannot handle the unique needs of B2B eCommerce. Magento for B2B is highly robust and customizable to fit the needs of your business.

What Does a B2B Business Need in a Website?

In comparison to B2B, B2C selling is very straightforward. Usually, you provide the same products at the same price to everyone. But B2B isn’t that simple. With B2B sales, often your customers negotiate with you directly on pricing. You may offer different products at different price points to your customers based on their needs or regional regulations.

Selling online may seem difficult for a B2B business, but its actually quite easy with a Magento B2B extension.

A Robust Magento B2B Module

Our E-Link tool forms a two-way sync between your Sage ERP installation and your Magento eCommerce store. It’s a Magento B2B integration that easily handles the needs of B2B companies.

Here’s how it works.

Customer-specific pricing and product information stored in Sage will flow into your Magento webstore. This makes the ordering process simple and easy for your customers. Instead of having to call or email a representative directly, your customer will be able to log into their Magento web portal. They’ll be able to see their customer-specific inventory and pricing. They’ll also be able to see their complete past order history and do easy repeat ordering online.

E-Link is compatible with Sage 100, Sage 300, Sage 500, and Sage X3. It’s great for Magento B2B eCommerce, Magento B2C eCommerce, and anything in-between.

About Us

CertiPro is your full-service technology partner. We specialize in Sage Magento integrations and in automating the cycle counting process in Sage. Click here to contact us today or schedule a demo.