7 Reasons Why Magento eCommerce is the Best Choice for eCommerce Website Development

Every company should have an online store to sell services and products. A growing number of people around the world shop online. In 2021, an estimated 230.5 million Americans bought products, browsed products, or compared prices online, up from 209.6 million people in 2016. Those numbers are only expected to grow, with the U.S. eCommerce market projected to grow at a compound annual growth rate (CAGR) of 14.7% between 2022-2027. Companies must have an online presence to take advantage of this trend and provide the shopping experience customers expect. When it comes to building a product website, companies can choose from multiple user-friendly solutions such as Shopify, Magento Open Source, Adobe Commerce, WooCommerce, and more.

What is the Magento Platform?

Magento is the open-source version of Adobe Commerce, which is an eCommerce platform owned by Adobe. Adobe purchased Magento in 2018 and gradually rolled it into its suite of products. Today, users can choose between two versions of this eCommerce platform: Magento Open Source (formerly known as Community Edition) and Adobe Commerce (formerly known as Enterprise Edition.) They are part of Adobe Experience Cloud, which is a collection of digital marketing tools owned by Adobe. Adobe’s acquisition will help Magento develop more features and expand in the enterprise niche.

Collectively, these two platforms are often called Magento Adobe Commerce. Combined, they are the fourth largest online retail platform, and power an estimated more than 141,800 websites worldwide. Companies that use them include Coca-Cola, Nike, and Samsung. Magento offers a wide range of functionality through its many features, including shopping cart systems, catalog management, and content management. They provide users with a better online commerce experience.

Magento Adobe Commerce gives companies the freedom to create online sites that accurately represent their products and brand. Both Magento and Adobe Commerce are cloud hosted, meaning they offer greater flexibility and scalability. Developers utilize features including multi-store search fields, EcomDev PHP units, easy template path hints, and built-in debugging to build robust, powerful online stores. Magento Adobe Commerce’s extreme flexibility and customizability gives it a leg up over other website platforms. It provides a better customer experience and digital commerce experience, making it a perfect fit for any eCommerce business.

What is the role of Magento in eCommerce?

Magento and Adobe eCommerce stand out among other platforms for their scalability and flexibility. They offer robust shopping cart functionality and easily interface with multiple payment methods. This ensures that customers can enjoy a smooth checkout process. The platform’s version control makes it easy to manage thousands of products, promotions, and sales events. It’s a perfect fit for both B2B and B2C businesses and fits multiple business models. While setting up a Magento eCommerce website may require a higher upfront investment, the platform easily makes up for the extra expense with its added functionality.

7 Reasons to use Magento for Starting an Online Store

Here are the top 7 reasons why Magento Adobe Commerce is the best eCommerce platform for businesses. Unlike some other popular web platforms like WordPress, Magento eCommerce was explicitly built to be an eCommerce platform. This makes it a powerful tool for businesses looking to sell online. It includes unique features and tools that make building an eCommerce website easy.

1. Flexible Features

Magento Adobe Commerce makes selling products online easy. Its extensive up-selling and cross-marketing features help companies provide relevant, targeted offerings to their customers. Magento Adobe Commerce also allows retailers to design coupons and other marketing materials and provides the tools necessary for retailers to provide an amazing online shopping experience. It can easily handle difference commerce pricing options, including pricing changes and customer-specific pricing.

Magento Commerce Cloud gives users access to hosting and ownership of web applications and websites deployed to the platform.

As an asset, Magento Adobe Commerce is both owned and flexible, which means companies that go with Magento assume full responsibility for and accountability over the finished product. This makes Magento Adobe Commerce easy to customize. Companies can rely on in-house web developers, hire external web developers, or switch developers. When you go with a Magento store you’re never locked in with a specific web development company or provider. Your data always belongs to you.

2. Unmatched Modular Architecture

Modular programming, which is also known as modular architecture, is a general programming concept that involves dividing a program’s functionality into dependent units or building blocks. These smaller units include all the components required to carry out a single part of the functionality. The modules come together to form the executable application program.

Magento Adobe Commerce streamlines order processing and management. Online store owners can view, track, and modify orders. This visibility provides a high-level overview of online sales.

3. Easy Store Management across Multiple Locations

Magento Adobe Commerce 2 offers website development features that make it easy to create multiple versions of your webstore. It also offers great out-of-the-box multi-store management functionality, including multiple currency and language options. Businesses can manage all these features and multiple versions of their webstore using a single admin interface.

4. Unparalleled Scalability

Magento Adobe Commerce can meet the needs of any business, regardless of industry. It has no product or transaction limits, so you can sell anywhere from 20 products to more than 5,000 products on a single website without sacrificing functionality or performance.

As your business grows, your Magento Adobe Commerce store will grow with you. It’s highly scalable and you can upgrade your web store with additional paid options. While many companies start off with the free Magento Community edition, many end up upgrading to the Adobe Commerce platform, which was formerly known as Magento Enterprise edition. While Adobe Commerce can be costly, many large businesses and enterprises use it because of its advanced functionality.

Since Magento Adobe Commerce is a PHP-based platform, developers may scale eCommerce sites to satisfy the demands of any client. Additionally, this functionality makes it highly customizable.

5. SEO-Friendly Website Development

Search engine optimization (SEO) can be complicated. It’s moved beyond keywords to include backlinks, coding requirements, and more. With Magento Adobe Commerce, managing SEO is easy. The platform generates Google sitemaps and produces customized meta keyword descriptions, meta keywords, Google sitemaps, and more. eCommerce websites that adhere to this checklist will perform better on search engine results than those that do not.

Many consider Magento Adobe Commerce to be the best eCommerce platform for startups because the platform is ideal for both online marketing campaigns and SEO. Users can easily configure their web platform to comply with SEO best practices.

6. Responsive Web Design

Search engine algorithms prioritize responsive or mobile-friendly web designs. Many Google searches now occur on mobile devices, and these searches sometimes result in mobile sales. This means companies and web developers must optimize their websites for mobile devices like Smartphones. Adobe Magento Commerce 2 uses a versatile platform that is easily adaptable to work across different devices to provide a seamless, user-friendly experience regardless of device or screen size.

7. Intuitive Content Management with Unique Features

Magento Adobe Commerce’s content management system allows online shop owners to easily upload new products without having any knowledge of coding. The backend interface is user-friendly and easy to use. 

Using Magento Adobe Commerce’s user-friendly features, merchants can easily upload their products, write product descriptions, categorize products, and tag them. Additionally, the platform can handle other inventory management tasks. Magento Adobe Commerce offers a comprehensive solution for every element of eCommerce.

Benefits of Building a Magneto Adobe Commerce Website

Those are only the top 7 benefits of going with Magento. Here’s a list of more of the awesome functionality you can expect when you go with a Magento website.

Enhanced Security – Magento Adobe Commerce is a highly secure web platform for handling confidential data. It also offers a separate management system so companies can conveniently manage their webstores. A Magento SSL certificate ensures that all transactions take place over the secure layer of Secure Socket Layer (SSL) protocol. This helps keep your customers’ data secure and boosts consumer confidence.

Open-source platforms like Magento Adobe Commerce are known to provide better security than closed-source software. All software is released with bugs. Problematic bugs are later patched once they’re discovered. In open-source platforms, thousands of developers constantly find and correct these bugs since they have access with to the full codebase. With closed-source platforms, these types of fixes are completed by a small number of company developers would have access to the full system. Magento also includes advanced security features, including two-factor authentication, regular backups, SSL certificates, and more.

Intuitive reporting and dashboards – Magento Adobe Commerce offers numerous features that make users’ lives easier. Its advanced navigation, linking, and content maintenance features save time so employees can focus on other tasks. Built-in dashboards offer unique information on every aspect of a business’s operations. Since every employee in an organization is interested in information specific to their department and role, dashboards are highly customizable, so each employee only sees the information they need.

A Magento webstore includes outstanding reporting functionality. The admin panel provides access to a comprehensive suite of analytical and reporting tools.

With the information merchants can access on Magento Adobe Commerce, they can determine anything from their top-selling products to how customers use their eCommerce site. Using this data, merchants will be able to make better decisions for their business.

Easy-to-use extensions – The powerful Magento Adobe Commerce platform is accompanied by a marketplace of practical, problem-solving extensions that complement and extend Magento’s native functionality. Each of these extensions is built and deployed by community members.

Built-in eCommerce Marketing Tools – Both Magento Open Source and Adobe Commerce have built-in marketing tools, including SEO capabilities, analytics, user reviews, coupons, product recommendations, and more. In addition, it has integration capabilities with popular email marketing platforms.

If the Magento Adobe Commerce platform does not offer the functionality users need, it is highly likely this functionality is available through an extension sold in the marketplace. The marketplace contains extensions that offer different types of functionality, including:

• Site management

• Customer service

• Marketing

• Themes

• Utility services

The marketplace and available extensions also streamline the development process, enabling developers to respond quickly to their various customers.

Magento Adobe Commerce modules extend the source code, allowing merchants to expand their online shops’ functionality. There are numerous Magento modules available, some of which can be downloaded and used by retailers for free. The modules on this page can be categorized as premium, free, and free with paid options.

While the thousands of available extensions are great, they still may not provide exactly the functionality merchants need. That’s where experienced Magento Adobe Commerce web developers like CertiPro comes in. Developers can develop custom modules to provide exactly the functionality businesses need, or to integrate Magento Adobe Commerce with other platforms likes ERPs.

An eCommerce Platform that Fits Your Preferences and Budget

Whether you currently have an online store or plan to open one in the future, you should always pick an eCommerce platform that fits your budget and preferences. Since a Magento Adobe Commerce website offers more features at a lower development cost compared to other platforms, it is often the best platforms for growing businesses. It’s a perfect fit for small to medium sized businesses all the way up to enterprise organizations.

At CertiPro, our Magento-certified developers are experts in all things in Magento Adobe Commerce. We have customers on both the Magento eCommerce platform and Adobe Commerce. We’re a development agency that specializes in designing eCommerce stores that fit the needs of our clients and their customers. We’ll walk you through Magento pricing and customization options, so you get exactly the right web store for your business. We also specialize in Sage Magento Adobe Commerce integrations, which create a real time bidirectional sync between Magento Commerce Cloud and Sage. This streamlines the online ordering process and reduce manual data entry. Our tools can handle both credit card payments, invoicing for B2B purchases, and other payment gateways. E-Link works with multiple versions of Magento, including Magento 2 and Adobe Commerce.

Contact us and to see how we can help grow your business. Our expert development team will craft a website perfectly suited to fit the needs of your business and your customers