March 1, 2022
Wholesale distribution businesses face unique challenges. They also offer great benefits to their customers. To remain competitive in a changing landscape, it’s important to address the challenges that face your business before they negatively impact your customers or your bottom line.
As certified software consultants, we’re here to help. We understand wholesale distribution challenges and provide solutions to help businesses just like yours.
Wholesalers face many of the same challenges as businesses in other sectors, but they also face unique challenges due to the nature of their business. It’s the job of any wholesale distribution business to continue delivering products on time despite these challenges or increased risks.
The top nine wholesale distribution challenges include:
1. Increasing Competition from Manufacturers – Wholesale distribution companies have long filled the gap between manufacturers and the companies who sell their products. Distributors handled the logistics―and assumed the risk―of buying products in bulk directly from manufacturers or suppliers and distributing them to retailers or other establishments. More efficient logistics systems have allowed some manufacturers to get in on the distribution game, too. Consolidation in certain manufacturing sectors has also led to large manufacturers with national distribution systems. This creates new competition for wholesale distribution businesses.
2. Supply Chain Challenges – Wholesale distributors serve a critical role in the supply chain. Challenges anywhere in the supply chain can have a massive impact on their business. If manufacturers or suppliers are unable to provide their usual products or quantities, wholesale distribution companies may struggle to fill their customers’ orders.
3. Increasing Customer Demands – Rising customer demands are increasing the cost of doing business in many different sectors, and wholesale distributors are no exception. Chiefly, distributors are impacted by two types of customer demands: demands for faster shipping and demands for increased product traceability. As big retailers like Target and Walmart expand their product offerings, they’re also requiring faster delivery deadlines. Some retailers may impose penalties on distributors who don’t meet them. This puts additional pressure on wholesale distributors, who may have to invest in new technology or additional employee training. They may also have to hire more employees or purchase or lease additional equipment or warehouse space. Increased product traceability requirements are a concern, too. Driven by consumer demands or new regulations, many retailers have increased product traceability requirements. This impacts companies along the entire supply chain, including distributors. Wholesale distributors may need to invest in new software with additional product traceability capabilities to meet these new traceability requirements.
4. Changing Fuel and Transportation Costs – Wholesale distributors’ entire business model depends on transportation and product shipping logistics. This makes distributors uniquely vulnerable to volatility in fuel prices or other transportation costs. Increasing prices for fuel or transportation will have an impact on a wholesale distributor’s bottom line, and these challenges could even make a company less competitive unless handled correctly.
5. Product Price Volatility – Wholesale distributors are vulnerable to price volatility in the bulk pricing for products. If the cost of raw materials increases, manufacturers will raise their prices as well. This creates challenges for distributors who must protect their margins. As an example, a distributor might be faced with paying higher bulk pricing but be locked into selling these same products at a reduced rate to their customers.
6. Increasing Worker Demands – Increasing worker demands are another potential area of concern. Storing, handling, and transporting products comes with significant safety risks. This requires companies to maintain tight safety standards. Workers may also demand increased pay or additional benefits, or new laws may mandate higher pay. Low-wage workers in America have become increasingly vocal about demands for higher salaries. As some large companies like Amazon roll out a $15 minimum wage, other businesses may feel pressured to follow suit. Some companies may even struggle to attract workers if they aren’t willing to offer higher pay.
7. Centralized Buying by Large Customers – To save money, some national companies now handle orders through company headquarters rather than having stores or regions buy products. This gives them more purchasing power. This trend toward centralized buying favors large distributors who can handle the large volumes and offer lower prices.
8. Supplier and Retailer Consolidation – Increasing consolidation among manufacturers has lowered wholesalers’ buying power. In addition, regional distributors may be easy acquisition targets due to their struggle to compete with national distributors. Retailer consolidation provides pressure from the other side as large chains gain additional leverage to negotiate favorable prices.
9. Regulatory Changes – Regulatory changes around employee wages, product traceability, and break requirements for truck drivers can all impact the bottom line and provide additional complexities for a wholesaler.
That’s a lot for any business to handle. It would be easy for something to slip through the cracks, particularly if wholesale distributors are relying on outdated or legacy software to manage their business. Updating legacy software or purchasing new modern software can help prevent issues from slipping through the cracks. It can also help businesses catch and fix minor slips before they become major problems.
Using modern, mobile technology can enhance customer service and help wholesalers distribute products on time.
Sage ERP software is a perfect solution for wholesale distributors looking to handle business challenges and remain competitive in a rapidly advancing industry. This advanced software allows you to take control of your business. From inventory management to budgeting and forecasting, Sage has you covered.
Enterprise resource planning (ERP) streamlines operations and connects departments across your business.
Sage ERP Benefits Include:
Sage offers multiple different types of ERP software to meet the needs of different kinds of businesses, including different-sized businesses or businesses across different industries.
Sage software is built for security and increased compliance. Each Sage installation is configured to meet your business needs. Sage implementation partners will help identify your company’s needs and customize your ERP software to eliminate current pain points and bottlenecks that hinder growth.
While each type of software Sage offers provides unique functionality, there are some similarities that unite the Sage software family. Sage is one of the oldest providers of ERP software in the business. This means that they’ve seen it all. They’ve helped millions of customers around the world solve the unique challenges their businesses face.
Each Sage ERP installation is designed for security, compliance, and customizations that give you complete control over your data and your business.
Sage takes you beyond traditional accounting software. It offers you all the functionality of traditional accounting software, including Accounts Payable, Accounts Receivable & Billing, Budgeting & Forecasting, General Ledgers, and more.
Let’s look at the different versions of Sage and the functionality they offer to wholesale distributors.
First, let’s look at Sage 100, also known as Sage 100 and MAS 90.
Sage 100 is a type of business management software that offers a broad range of functionality. It’s designed to fit the needs of small wholesale distributors. A fully equipped ERP solution, Sage 100 can manage both internal and external processes.
Some of the benefits of Sage 100 include:
Sage 100 Customization Custom Office and Visual Integrator Custom scripting allows users to automate procedures and easily import data between platforms. It’s another way that Sage makes life easy for your business―and your employees―by allowing your ERP to interact with other platforms like Microsoft Office. You’ll be able to customize your User Interface (UI) within Sage, including adding fields to make sure you’re capturing the data you need.
In 2018, Sage introduced Sage Contact, an Outlook Ad-in that allows you to view customer information stored in Sage 100 in Office 365. This includes information like recent invoices and payments, contact information, and more. Information from Sage 100 will be accessible in Microsoft Outlook using any device. This improves the customer experience, reduces friction in email customer interactions, and increases the accuracy of communications.
Sage Data and Analytics (SD&A) is a business intelligence (BI) and data management platform. It’s a toolkit for Sage 100 with artificial intelligence and machine capabilities. It provides live sales dashboards, graphical cashflow analysis, and monetary reports including detailed P&L reports. And that’s just the out-of-the-box functionality. Imagine how much more it can do once you start creating custom dashboards and reports.
SD&A is a creative multi-stream BI solution that extends the power and functionality of Sage 100 to deliver the business intelligence that your company needs.
Sage recently made its powerful Sage 100 and Sage 300 platforms even better with the Sage Partner Cloud. With the Sage Partner Cloud, your business will be able to enjoy the standard benefits of your Sage ERP system while embracing the flexibility of the cloud.
Sage Partner Cloud will allow your employees to get up-to-the-minute accurate data from your ERP while enjoying the dependability that countless CEOs have come to trust.
Benefits of Sage Partner Cloud include:
Sage 300, formerly called ACCPAC, is an all-in-one business management software for small-to-medium sized businesses. It’s used for accounting and other business processes.
Sage 300 makes it easy to manage multiple entities, including multiple locations, languages, or currencies. This sets it apart from many other types of ERP software, including Sage 100cloud. One Sage 300 instance can manage multiple entities. One user manages 858 different entities within a single instance of Sage 300.
Sage 300 makes financials and budgeting easy. Managing multiple entities can be a nightmare when it comes to consolidating financials. But not with Sage 300. Sage’s intuitive, user-friendly interface delivers actionable financial and operational data in easy-to-understand dashboards and reports.
Sage 300 offers:
Sage X3 is a business management software solution designed for large and enterprise organizations. It allows businesses to take control of operations from their supply chain to sales. It’s perfect for businesses looking for greater insight and flexibility.
Sage X3 offers powerful business management capabilities. It’s perfect for wholesale distribution companies working in the areas of retail trade, transportation and logistics, discrete manufacturing, and wholesale trade.
Many distributors are investing in cloud technology to reduce risk and increase efficiency. Sage X3 offers powerful management capabilities for distribution, including:
With the right ERP solution at your fingertips, accelerated growth is in reach for your wholesale distribution business. The right tools eliminate pain points and reduce bottlenecks. They remove obstacles to growth.
Sage X3 is a powerful business management solution. It’s ideal for businesses in the food & beverage, process manufacturing, discrete manufacturing, chemicals, and services industries. It’s flexibility makes it perfect for distributors who work with manufacturers or suppliers in any of these sectors, since Sage X3 is already designed to meet their specific needs. Such as specific mechanisms for tracking the expiration date for food and beverage products, or mechanisms noting exactly how volatile chemicals must be transported and stored.
When you go with Sage, you’re choosing a product with a rich ecosystem of implementation partners and Independent Software Vendors (ISVs) with custom enhancements that extend the functionality of your Sage ERP application.
Your Sage reseller or implementation partner will be with you every step of the way in customizing, implementing, and supporting your Sage application. Their in-house team will be in regular communication with you and your employees to answer any questions and provide ongoing support. These qualified developers will work with your employees to provide the customized design solutions your customers need.
ISVs can provide pre-build customizations that enhance Sage’s already powerful functionality.
An ERP eCommerce integration is one example of an enhancement for Sage ERP. An ERP eCommerce integration is a type of middleware that sits between your website and your Sage installation.
E-Link is a two-way Sage Magento integration or Sage Adobe Commerce integration. It forms a two-way sync between Sage and Adobe Commerce, formerly known as Magento.
E-Link streamlines the purchasing process and reduces both manual data entry and data errors. Here’s an example of how it works. A returning customer logs into your website and places a new order. Their address information stored in Sage ERP will automatically populate in Magento/Adobe Commerce, reducing friction during the purchasing process. The new website order will automatically sync into Sage ERP for fast processing and order fulfillment.
With E-Link, you never have to worry about updating your online product catalogue because your website will update automatically when your product catalogue in Sage changes. In addition, E-Link makes it easy to create customer-specific pricing and inventory so that even your trickiest customers can place orders online.
E-Link handles the following data connection points:
We also offer a native B2B/B2C mobile app that integrates with your Magento/Adobe Commerce webstore. With our native apps, you update your product catalogue once, in Sage, and the product catalogue in both your website and your mobile app updates automatically.
Customers will be able to place easy reorders using their phones. These apps save your time and money by reducing manpower and increasing automation while also providing a better customer experience.